Women’s Business World is a free fresh-looking Women’s publication that is available at selected business outlets frequented by Women. The directory is distributed at hairdressers, beauty salons, spas and select boutiques. The directory is a platform for Men and Women from diverse backgrounds and professions to advertise their business, services or products at an affordable rate, that women would have an interest in. The layout of the publication provides a balance between short inserts focusing on uplifting and enlightening topics, as well as current women or family related events and workshops. The content focuses on a woman and her family, offering a “where to shop, where to go and what to do” that a woman cannot do without. Women’s Business World reaches Women in a relaxed and receptive manner through its distribution points, thereby providing advertisers with a direct and focused target market. It is a regionalised directory so that advertisers can enjoy optimal exposure from a clientele who has spending power within their geographical area, thereby providing the business owner with a marketing opportunity, which in return will increase their profitability.